COOLHUNT - HeForShe: Make gender equality reality.

Something caught my eye when I searched through the internet for new coolhunts for appearance. Something pink, black and white. When I took a closer look I saw something what looked like the two symbols of man and women but then very clean. It's HeForShe: a solidarity movement for gender equality. 

WHAT? It's a solidarity movement that is a part of UN women. On September 22, 2014 Emma Watson, the Goodwill Ambassador of UN women started of this campaign with a great speech (See the article here). This movement says that gender equality is a human issue, not just for women. With the HeForShe logo they want to combine both aspects of males and females to show that man and women can both work hard together to make gender equality a reality. On the HeForShe website you can click on the button 'I agree' to join the solidarity movement and spread the word. You can also see how many man all over the world are taking a stand for gender equality. In the Netherlands there are already 1880 men who are committed to this solidarity movement, but really it's for anybody who wants to stand for gender equality. You can also download the action kit which is an overall guide about this campaign. But also you can donate money to this movement. 
There are a lot of things what they do about PR in this campaign. They use quotes from celebrities to show how important this subject is. You can download the app for more information. There are also T-shirts and more goodies all provided with the HeforShe logo. 

The HeForShe app

WHY? What's so amazing about this solidarity movement is that they come with a clear message. Everybody needs to stand up for gender equality. Because it's a movement from the UN women it's believable and with a Goodwill Ambassador like Emma Watson you'll get the attention this subject needs. Gender equality is a maxi trend that has become more important the last years. It's also a shift in appearance about masculinity and femininity. Back then there was no question of gay man and women or people who were born in the wrong body. But now it's very normal and finally it's something where people can stand up for and no longer hide for. I think that in the future it can be accepted by everybody, because everyone should be the person they want to be. And that's something what is not socially accepted yet. But with a movement like this, I think it's really going to happen in the future. 

Goodwill Ambassador Emma Watson

Sources:
http://www.heforshe.org
https://www.behance.net/gallery/19979177/HeForShe
Photos:
https://www.behance.net/gallery/19979177/HeForShe