COOLHUNT - The importance of men in fashion.

The catwalk is dominated by women. I think that this statement will slowly disappear because the importance of men in fashion is getting bigger. Like in my previous coolhunt where the differences between men and women were clearly expressed. But in the contrary the lines between men and women are also fading because the clothing of the men and women are more a like then ever!

WHAT? So the importance of men in fashion is getting more important. But why is men fashion not very popular in the first place? All kind of excuses like men are less interested in fashion etc. But like Miuccia Prada explained at her latest men collection she said that the women collections are responsible for the biggest incomes of the most fashion houses. That's pure financially so they get more attention. But in their men collections most fashion houses are more creative then with women collections because the financial risks are smaller. The last men collection of Miuccia Prada for Autumn/Winter '15 showed how menswear is affected by womenswear and how much her men collections inspire her women collections. 
If we look at the A/W '15 men collection from Walter van Beirendonck he used this collection to make a statement. With phrases like 'Stop terrorizing the world' and 'Demand beauty' he refers to the events in France two weeks ago. Just like Rick Owens in my previous coolhunt he uses his men collection to make an outburst in creativity and to make a statement. 

A/W '15 Prada

A/W '15 Prada

A/W '15 Walter van Beirendonck

WHY? So this is something new in fashion. We've seen a lot of extreme things in the previous fashion weeks and especially in the men collections. Because the men collections are not financially dependent the designers can use more creativity in these collections then in the women collections. So the importance of men fashion is getting bigger. And I think that in the future this importance wil only get more because we already see a lot of influences from men fashion in women fashion and likewise. This coolhunt is about femininity and masculinity but then the similarities and the differences. And maybe there is a need of more men fashion that also has to do with men caring more about their appearance. 

Sources:
http://i-d.vice.com/nl/article/waarom-is-de-mannelijke-fashion-week-niet-net-zon-hype-als-zijn-vrouwelijke-tegenhanger
http://i-d.vice.com/nl/article/miuccia-prada-kaart-het-belang-van-de-mannencollecties-aan-in-milaan
http://i-d.vice.com/nl/article/walter-van-beirendonck-herfstwinter-15