COOLHUNT - Durable, unisex and culture-bridging: Baltic Designs.

I was thinking about a shift that we see a lot these days in clothing for men and women. The line between clothing for men and women is fading. Women are wearing a lot of clothes that can also be in the closet of men and vice versa. I read two articles about women who say that you don't have to be a tomboy to love men clothing these days. It's obvious we women love to wear more wider clothes (I even wore a sweater from my dad last week). Look at the jeans for men who are getting tighter, and no they are not necessarily gay. Then I came across a e-boutique with durable and culture-bridging fashion and design. Not just fashion but also unisex fashion. 

http://thegcblog.com/2009/09/18/wtf-unisex-clothing/

WHAT? This e-boutique is called Baltic Designs. It's a webshop created by a women who is originally from Lithuania. She has decided to build a bridge between the Baltic States and the Netherlands. Baltic fashion and design is an emerging concept in the European fashion industry. Baltic Designs is the only Dutch company that offers fashion and interior products for men, women, children and unisex. All the products are made exclusively in the Baltic States of Lithuania, Estonia and Latvia. 
All the products are made from pure, natural fabrics and material. But Baltic Designs also supports social initiatives and sustainability. For example she sells products from the Latvian accessory brand Mammu Latvian who supports young mothers in need by offering them jobs that focus on the creative process of their brand. 
If products are not in stock or you don't like the product the way it is a lot of designers from Baltic Designs offer a feature to customize the products to your needs. You just have to click the green button "May Be Customized. Ask?". 

Linen duvet cover E151,95

Mammu scarf E117,95

WHY? I think this e-boutique is a combination of a few maxi trends that we see a lot right now. You have durability which is actually a mega trend but it's important in every company these days. Then you have the unisex clothing which refers to the trend gender equality. And last but not least the culture-bridging aspect. A lot of cultures are mixed today and with this initiative she brings Baltic Designs to the Netherlands which is something new for us. But I think that we can learn a lot from this women because she supports brands who show interest in other people and nature. It's the first Dutch Company who has done something like this, but I think that in the future we will see more of the Baltic Designs in the Netherlands. That's because I think the acceptance of more cultures is something we're already busy with but will grow more in the future. 

Linen Teddy E30,95

Unisex backpack E94,95

Unisex T-shirt E34,95

Sources:
https://www.balticdesigns.nl/over-bd
http://www.nrc.nl/mode/2014/06/27/mannenmode-voorjaar-2015-milaan-wit-sneakers-en-designerdenim/
https://i-d.vice.com/nl/article/je-hoeft-geen-tomboy-te-zijn-om-van-mannenkleding-te-houden