APPEARANCE - Nieuwe trend rosé goud haar?

Op 14 Januari zag ik op Facebook al voorbij komen dat Audrina Patridge (The Hills) 8 uur bij de kapper had gezeten voor een nieuw kapsel. Wat moet dat dan wel niet geworden zijn dacht ik? Het resultaat: rose goud haar. Het is een perfecte combinatie van rood, roze, goud en blond. Het is een schattige hairdo met een randje stoer en sexy. Als ik sommige foto's zie denk ik: 'Mwah, zo vind ik het minder'. Maar op andere foto's denk ik hallelujah dat zou ik ook wel willen. Check Pinterest met de zoekterm 'Rose gold hair' en je wordt overladen met fairytale achtige hairdo's. Of ik deze stap zou wagen? Ik weet het niet maar het lijkt me ontzettend gaaf om te doen. Eerst maar eens even wegkwijnen bij deze mooie inspiratie foto's. Wat vindt jij? Zou je zoiets ook willen proberen of vind je het helemaal niks?

Audrina Patridge in de verf.

Audrina Patridge met haar nieuwe rose gouden haar

Pinterest inspiratie

Pinterest inspiratie 

Pinterest inspiratie

Pinterest inspiratie

Pinterest inspiratie

Bronnen:

http://www.beautify.nl/waarom-rose-goud-helemaal-de-haarkleur-van-dit-moment/

http://www.elle.nl/beauty/beautynieuws/De-nieuwe-kapselmake-over-van-Audrina-Patridge-duurde-8-!-uur

COOLHUNT - The real proof that age is just a number.

Last week I came across a few new campaigns from different brands, they were extraordinary because of one thing. The models in the campaigns were some lovely older ladies. This is something new that we have not seen before very often. A few examples: Joan Didion for Céline, Iris Apfel for Alexis Bittar and Joni Mitchell for Yves Saint Laurent. 

Joan Didion for Céline.

Iris Apfel for Alexis Bittar.

Joni Mitchell for Yves Saint Laurent.

WHAT? So older women modeling for some major fashion houses is something new. But it can also be explained because there's a new subculture called: 'Youngsters'. It's a large group of older people who are reinventing the fact of getting older. They're babyboomers from the sixties and seventies. Back in the days they we're born in a time of pop music and they still have a great influence on the economic, political and social field. In a world full of subcultures they create their own identity. They are active, full of life and they have a young spirit. The Youngsters are the hipsters beyond the elderly. So this is a whole new subculture. They're on the rise and that is something that we can see in fashion now. They use these 'Youngsters' for new campaigns. Maybe we will see this more in the future. 

'Youngsters'

WHY? The rise of the 'Youngsters' and the elderly ladies as models are examples of the maxi trend 'age elasticity'. You can link this maxi trend on the mega trend 'aging' which is a big issue because the number of elderly is growing. But these beautiful women are the living prove that age is just a number. These people are changing the image that older people are boring and dusty. The Youngsters are full of life and they dress like they're 20 again! It's something I can only respect. In the future this can be the new image for elderly and not just for elderly but everybody. You don't have to look old when you're not feeling old. You have to dress as old as you feel, that's the message from the 'Youngsters'. Admit it, we all want a cool grandma like the women in the picture below. 

'Youngsters'

Sources:
http://www.lindanieuws.nl/lifestyle/iris-apfel-93-met-rimpels-in-voorjaarscampagne-alexis-bittar/
https://i-d.vice.com/nl/article/ari-seth-cohen-en-zijn-liefde-voor-schoonheden-op-leeftijd
http://www.vogue.com/7683419/joan-didion-celine-ad-campaign/#
http://advancedstyle.blogspot.co.uk
http://www.deyoungsters.nl/nl/wie-zijn-het/

COOLHUNT - Playing shuffleboard glow in the dark.

Last week I read an article in the newspaper 'Metro' about an event with different kind of sports. The article pulled my attention because I saw sports like shuffleboard and bosaball. I've never heard of these kind of sports before, do you? 

WHAT? Sunday November 9, the day of the 'Andere Spelen' (different games) in the Jaarbeurs of Utrecht. This day it was all about offering thousands of children an opportunity to play one of these different games like; bounce, ultimate frisbee, bossaball, sword fighting, art roller skating, twirling, underwater hockey, shuffleboard and checkers. The 'Andere Spelen' is an initiative from A.S.R; The Dutch insurance company. They want to help children to move more and with this event they give the different unknown sports some attention. A lot of children don't know that these sports exist. So the children will get more motion and there's a chance for these sports to get more membership.

WHY? What makes it so awesome is that a game of shuffleboard is boring on it's own. But here you can play shuffleboard glow in the dark. This is definitely a great example of the 'experience economy' because these sports get an extra layer of experience and fun. It's a win win situation. It's also about 'the journey is in the product'. It's not about winning with this event. It's about letting children see and experience these different sports. If we look at the needs behind these trends we see the 'experience economy'.

Source: article Metro (10-11-14)

Source: http://i2.wp.com/www.gezondheidenco.nl/wp-content/uploads/2014/10/Andere-Spelen.jpg

COOLHUNT - Sid & Liv: a place that has lots of experience to offer!

As you walk through the 'van Welderenstraat' in Nijmegen you'll come along a little place that's overgrown with plants. It looks very cosy but if you come in you can feel the warmth of this place. That's Sid & Liv, a lunchroom, which will come with a new concept very soon!

WHAT? Sid & Liv is a very cozy lunchroom. If you enter it looks like you're walking straight into a living room. The building has amazing old-fashioned high ceilings. You'll feel right at home when you're going into this lunchroom. What's so great about Sid & Liv is that everything you sit on or eat with is for sale in the lunchroom or on their webshop. In the front of the lunchroom there is a little shop with all kinds of goodies you can buy.
Sid & Liv also uses pure products like their tea they get from a small tea company (Betjeman & Barton). Also the coffee is 100% biological en hand picked. There's even biological beer. The bread is baked according to a biological recipe and all of their products are fresh everyday. Pure nature! At Sid & Liv you can go for a breakfast in the morning, a high tea in the afternoon or a 3 courses menu every last friday of the month.
But as icing on the cake they will introduce a new concept namely: Vänner (Friends in Swedish)! From 15 January Vänner opens their doors on Thursday, Friday and Saturday at 18.30 when Sid & Liv closes at 17.30. The building will be changed into a restaurant where you can enjoy a 3 meal course with your friends. It's an example of 'table d'hôtes'. This means that you and your friends can join Vänner for a 3 course menu that changes every week.

WHY? Because of the feeling that you walk into a living room it's an example of the trend 'living-room society'. Also it's unique that you can buy everything you eat with or sit on. There's also an example of 'authenticity' because Sid & Liv uses biological products. Nowadays we attach more value to eating pure and biologically. This is exactly something they respond to. Also they put on the card where the products are from. You can't get it more honest. It's an experience on it's own to sit here. Not only with friends but just to relax on your own. This is not a boring lunchroom but it has so much atmosphere and that's what we're looking for these days. If we look at the needs behind these trends we see 'durability' and 'experience economy'.

In short Sid & Liv is an amazing lunchroom where you can also join for dinner from 15 January at Vänner!

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In dutch:
Als je door de 'van Welderenstraat' in Nijmegen loopt kom je langs een kleine gevel die begroeid is met planten. Het ziet er heel gezellig uit en als je binnenkomt voel je de warmte van deze plek. Dat is Sid & Liv, een gezellige lunchroom, die binnenkort ook nog eens met een nieuw concept komen!

WAT? Sid & Liv is een gezellige lunchroom. Als je binnenkomt ljikt het alsof je meteen een woonkamer binnenkomt. Het gebouw heeft fantastische ouderwetse plafonds. Je voelt je meteen thuis als je deze lunchroom binnenkomt. Wat zo leuk is aan Sid & Liv is dat alles waar je mee eet of op zit ook te koop is in hun lunchroom en webshop. In het begin van de lunchroom zit een klein winkeltje waar je allerlei leuke hebbedingetjes kunt kopen.

Sid & Liv maakt ook gebruik van pure producten zoals hun thee die ze krijgen van een klein thee bedrijf (Betjeman & Barton). Ook de koffie is 100% biologisch en hand geplukt. Er is zelfs biologisch bier. Het brood is gebakken volgens biologisch recept en alle producten zijn dag vers. Lekker puur natuur dus! Bij Sid & Liv kun je terecht voor een ontbijtje in de ochtend, een high tea in de middag en elke laatste vrijdag van de maand een 3 gangen menu.

Maar als klapper op de vuurpijl komen ze met een nieuw concept namelijk: Vänner (Vrienden in het Zweeds)! Vanaf 15 Januari opent Vänner zijn deuren om 18.30 op Donderdag, Vrijdag en Zaterdag als Sid & Liv dicht gaat om 17.30. Het gebouw wordt omgetoverd tot een restaurant waar je kan genieten van een 3 gangen menu met je vrienden. Het is een voorbeeld van ‘tables d’hôtes’. Dat houdt in dat je samen met je vrienden kunt aanschuiven bij Vänner voor een 3 gangen menu die elke week veranderd.   

WAAROM? Door het gevoel dat je binnenkomt in een woonkamer is het een voorbeeld van de trend ‘living-room society’. Het is ook uniek dat alles waar je mee eet of op zit ook te koop is. Er is ook een voorbeeld van ‘authenticiteit’ omdat Sid & Liv gebruik maakt van biologische producten. Hedendaags hechten we meer waarde aan puur en biologisch eten. Dit is iets waar ze perfect op inspelen. Ze zetten namelijk ook op de kaart waar de producten vandaan komen. Eerlijker kun je het niet krijgen. Het is al een ervaring op zich om daar te zitten. Niet alleen met vrienden maar ook om zelf lekker te relaxen. Dit is alles behalve een saaie lunchroom doordat het een gezellige sfeer heeft. En dat is iets waar we naar zoeken tegenwoordig. Als we kijken naar de behoeftes achter de trends zien we ‘duurzaamheid’ en ‘experience economy’.

Kortom Sid & Liv is een fantastische lunchroom waar je vanaf 15 Januari ook terecht kunt voor een 3 gangen menu bij Vänner!

All photos are made by me.

COOLHUNT - Open a coke. Open a new friendship.

We all remember the personalized bottles from Coca Cola. The campaign 'Share a coke with' was a great success. It was such a success that people pulled the supermarkets upside down to find their names on the Coca Cola bottles. But now Coca Cola comes with a new action. 

WHAT? The campaign is called 'The friendly twist'. They created this concept with an underlying thought namely: a lot of people are having struggles with a new study. Younger people have to adapt to a new place and new people. Coca Cola is now trying to bring these people together to start a conversation to get through an exciting day. The idea is that on the first day of school there are bottles of coke available for the new students. Coca Cola invented a cap for the coke bottles that you can not open on your own. You need somebody else. So you have to start a conversation with somebody else. In the video below you can see how it works. 

WHY? This campaign is a great success because Coca Cola really empathized with their target audience. With this new bottle they make it easy for new students to start a conversation. And once there is a conversation it will be a lot easier for them to connect with each other. 
This campaign is a typical example of 'the experience is in the product'. This is not the first time Coca Cola pulled this off. With just a simple bottle of coke they connect people with each other. The slogan of the campaign is: Open a coke. Open a new friendship. And that's exactly what they're doing. So how strong is this campaign. With a simple product they create new friendships. And they respond to a mega trend namely: individualism. Nowadays it's simple to crawl into your phone when you don't know anyone. But when you're trying to drink a bottle of coke on your first day of school you have to communicate with people you don't know, how brilliant is that!

source: http://allesoverjongeren.nl/coca-cola-verbindt-jongeren-met-friendly-twist/

COOLHUNT - Experience the new 360 degree dinner show and night club.

This week something caught my eye in the newspaper 'Metro'. In Rotterdam there will be a whole new kind of entertainment club with a dinner show. The idea came from catering owner Olivier van Hoey and director from the dinner show Ton Soepenberg. They wanted to do something that have never been exhibited in Europe. They found the perfect location for their dream at the 'Kruiskade', the Thalia cinema. And now it will be called the Villa Thalia. Together with the new 'Markthal' and the new central station in Rotterdam the city will get even more international attention. The grand opening will be at Thursday, November 27th. 

WHAT? In the beginning of the evening the Villa will be the stage of a dinner show headed by top chef Francois Geurds. And after that the whole building will be changed to a nightclub. But there is something extra to this show that will create a great experience. There will be a 360 degree projection on the wall and because of that you do not only see the show but you're also in it. The theme of this dinner show is also 'film'. When you walk in you feel like you're in the 20's. And during the show you will also see the jungle in Brazil, Londen and the show will end on top of the 55th floor of a nightclub in New York. Because of the 360 degree screen you really get the feeling that you're on top of a building watching the New York skyline. Then the chairs and tables will be removed and the champagne will be taken to the VIP tables. It will be something unique. 

WHY? This new dinner show is cool because it's not just a normal dinner show but it has an extra layer of experience. The 360 degree walls that will give you the feeling that you're a part of the show. It's something that has never been used before. With this wall they can project everything they want. Also there will be a lot of interaction between the performers and technique. This is a great example of the 'experience economy' trend. The club will also fit in with the positive flow of Rotterdam. 

https://www.facebook.com/villathalia.rotterdam/photos/a.342539222574381.1073741827.342539082574395/366841373477499/?type=1&theater

Article from 'Metro'