COOLHUNT - Playing shuffleboard glow in the dark.

Last week I read an article in the newspaper 'Metro' about an event with different kind of sports. The article pulled my attention because I saw sports like shuffleboard and bosaball. I've never heard of these kind of sports before, do you? 

WHAT? Sunday November 9, the day of the 'Andere Spelen' (different games) in the Jaarbeurs of Utrecht. This day it was all about offering thousands of children an opportunity to play one of these different games like; bounce, ultimate frisbee, bossaball, sword fighting, art roller skating, twirling, underwater hockey, shuffleboard and checkers. The 'Andere Spelen' is an initiative from A.S.R; The Dutch insurance company. They want to help children to move more and with this event they give the different unknown sports some attention. A lot of children don't know that these sports exist. So the children will get more motion and there's a chance for these sports to get more membership.

WHY? What makes it so awesome is that a game of shuffleboard is boring on it's own. But here you can play shuffleboard glow in the dark. This is definitely a great example of the 'experience economy' because these sports get an extra layer of experience and fun. It's a win win situation. It's also about 'the journey is in the product'. It's not about winning with this event. It's about letting children see and experience these different sports. If we look at the needs behind these trends we see the 'experience economy'.

Source: article Metro (10-11-14)

Source: http://i2.wp.com/www.gezondheidenco.nl/wp-content/uploads/2014/10/Andere-Spelen.jpg