COOLHUNT - Bacon bar on wheels.

A lot of people are done with the hype around the superfoods. If you walk into a bookstore you will already see 10 or more books about what to eat and what not to eat. According to one food guru we should not eat gluten and according to the other diary is bad for us. The consumer is confused and we don't know what to do anymore. It's proven that superfoods are not always honest because 'De Consumentenbond' did a test with superfood labels and in half of the cases the labels were not honest. This reduces the confidence in superfoods. 

WHAT? As a countermovement to the reducing confidence in superfoods 3 students got an idea during their minor. They started the 'Bacon Bar'. They have already been on different events and they're a great succes. They go to festivals with a food truck and at every event they serve one dish that was chosen by the organization. Nowadays cheat moments are crucial moments and these three girls thought what better way then bacon as a cheat moment. It's a great countermovement because they want to give bacon the role that it deserves. Bacon is often a side ingredient and they want to turn it into a main ingredient. 

WHY? In this society there's a growing anger and distrust. Like I said we don't know what to believe anymore. At first superfoods were amazing and now they turn out to be a lie. So the Bacon Bar on wheels is a great example to show that we can eat what we want. There's a need behind this story, we want honesty. But also this countermovement ensures that we break the rules and eat what we want. It also has something to do with individualization. If we can't trust anything or anyone we rely on ourselves and we want to make our own decisions. I think that in the future we will let go of all the rules and there will be no healthy or unhealthy food, just food. 

https://www.facebook.com/thebaconbaramsterdam?fref=ts

https://www.facebook.com/thebaconbaramsterdam?fref=ts

Sources

http://www.foodinspiration.nl/article/2015-01-30-fris-the-bacon-bar

http://www.foodlog.nl/artikel/superfood-etiketten-niet-zo-super/