COOLHUNT - Hans Ubbink for Aduu Mal.

Dutch fashion designer Hans Ubbink, who had his own fashion label until last year, found his calling during a study trip to Mongolia.  He's going to design clothing and accessories that are made of sustainable Mongolian leather. 

WHAT? During his trip to Mongolia he saw the excess of skins of horses, sheep and cows that where not being used. He wanted to something with this. So now he's going to collaborate with Mongolian herders, tanneries and studios to make leather clothing and accessories from sustainable produced leather. And he's going to do that for the new leather label Aduu Mal. It's a label that has evolved from a Dutch project. The products will be made for various fashion and accessory brands. The first pieces will be available this spring, limited edition only in the Netherlands. 

WHY? The production of this leather is transparant and sustainable. The herds of horses, sheep and cows of Mongolian herders graze freely on the Mongolian highlands. They also follow every step in the process from the origin of the skins to the processing of the leather. They know exactly from which animal in the herd the leather is made of. I think it's amazing that they show people exactly what their clothes are made of. Transparency is something that people need, they want to know what they're wearing or eating. It's a need that comes from the fact that people feel betrayed that they don't know where it's from. I think that these kind of initiatives will do great in the future because the need of transparency will grow. 

"Hans Ubbink"

Sources:
https://fashionunited.nl/nieuws/mode/hans-ubbink-stort-zich-op-label-met-mongools-leer/2015012122834
Metro Newspaper 5 Maart 2015