donderdag 7 mei 2015

COOLHUNT – Sports with a new edge.

Sport plays an increasingly important role in people’s lives these days. We can call it the ‘fit generation’ in which giving attention to your body and health is very important. But with the advent of technology sport can be manipulated or they can be made easier. Let’s take a look at the future of sport.

WHAT? For example the vision of photographer Tim Tadder and digital artist Mike Campau on ‘The Future of Sports’. They made series of athletes placed into new scenes in which they can drive faster and swing harder. (Picture 1)
Lacoste is also very busy with the future of sport. Like an interactive polo they created to play tennis and keep the scores on your polo. On the website www.lacoste-future.com you can find a lot of their ideas. Also a vision on how tennis would look in 5 years. They’ve made a video with their forecasts. It’s a whole lot of technology like a suit in which you can hit harder. And an interactive field that reacts to the ball. (Picture 2)


Picture 1
Picture 2
WHY? I think this is cool because these things are visions of how sport can look in the future. This could be very close to reality. But in the end if we use a lot of technology then why do we call it sport? Because if technology gets the upper hand then we will all become lazy. So things like the interactive polo are amazing because there’s no cheating involved. And playing with interactive fields is very durable for sustainable cities because you can play it everywhere without building a new sport field. Digitalization is very important for sport in the future and it has a lot of future growth potential because it increases the physical wellbeing of people. The quantified self is also involved because we can monitor our own performances. 

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