In April 2013 a clothing factory in Bangladesh collapsed. These
factories are known for their extremely low paid employees and extremely
dangerous working conditions. Those people work very hard but don’t get paid
enough for it. And the clothes are sold for much more in Europe. These ratios
are not good. We spend a lot more money on clothes and also we never have
enough (especially the women among us). The question is can we create a more even
distribution and can we stop the child labour in third world countries.
WHAT? Well this is a big problem but 3 friends in the Netherlands came
up with a plan of starting a clothing library in Utrecht. Karin Zwiep one of
the founders says: “Costumers can borrow clothes for 4 weeks with a card”. And
when the costumers bring it back they will wash it because it seems that people
don’t trust each other washing qualities. Evita one of the founders has done
some research for her study, which showed that people more often exchange
clothes and they don’t want to buy it anymore. But how do they get the library
filled with clothes? They put large buckets in the city where people can put in
their old clothes. And they got a lot of clothes from the organisation Humana.
They also have a special feature that they can bring costumers in contact with
designers that will make their piece of clothing unique. The target audience is
primarily young women because they are the biggest users en polluters.
WHY? This is an idea that can grow in the future because if it works it
can be introduced into more cities and maybe we can bring the consume numbers
down a bit. It’s a great example of Togetherness because we can share clothes
trough an open library. The value behind this trend is definitely sharing
because this has became a great part of our lives like Facebook etc. So if
you’re interested go to Utrecht where you can borrow clothing in the clothing
library. You can keep it for four weeks and then you’ll have to return it. A
great way of sharing!
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| Source: ‘Bewuste modeliefhebber kan naar de kledingbieb’. (Metro, do 18-09-14) |
* ‘Bewuste modeliefhebber kan
naar de kledingbieb’. (Metro, do
18-09-14)
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